
Social Dimension
Giving Impact
Create a positive impact on society throughout the value chain
Strategy
Social Policies and Practices
The Company is committed to sustainable business operations while creating value for the community and society as a whole by formulating policies and practices that promote the quality of life of employees, communities, and all stakeholders through transparent and ethical operations and emphasizes human rights, labor development, and social participation, all in alignment with sustainable development guidelines and ESG principles to create a positive impact and grow together with society in a balanced manner.
Our Performance
Performance Highlights
MSC prioritizes social responsibility by promoting community well-being, fostering employee development, and supporting inclusive growth.
The Company set a target employee engagement score of no less than 80%. In 2025, the employee engagement score was maintained at
Employee turnover rate was approximately
The workplace accident rate was
The Company established a customer satisfaction target of no less than
Social Performance
Employees
The Company is committed to developing a quality workplace within the technology industry by fostering a working environment that supports continuous learning, skills development, and sustainable career growth. The Company also provides competitive compensation and benefits to attract and retain high-potential employees. The Company has established a structured human resource management strategy under the “People Excellence” framework to support the development of a High Performance Organization. The strategy covers the entire employee lifecycle, including attracting, developing, retaining, and advancing employees to support long-term organizational growth. The Company encourages employees to develop their capabilities based on individual potential while contributing value to customers and supporting corporate social responsibility (CSR) initiatives, in line with the Company’s business philosophy, “Customer Success is Our Business.” This reflects the important role employees play as a key driving force of the organization.
The Company has recruitment and selection policies to attract qualified candidates with capabilities aligned with the organization’s requirements, including leadership, strategic thinking, communication skills, teamwork, and professional expertise. The recruitment process is conducted under the Company’s workforce planning framework to support business operations and long-term organizational growth. Candidates are considered based on their knowledge, capabilities, and suitability for each position. The Company places importance on Equal Opportunity and Non-Discrimination throughout all stages of the recruitment process, regardless of gender, race, religion, age, or social status. Opportunities are also provided to disadvantaged groups where appropriate. Recruitment is conducted through various channels, including online recruitment platforms, collaboration programs with educational institutions such as University Networking and Job Fair activities, as well as employee referral programs. In 2025, the Company recruited employees in accordance with its workforce plan, as detailed in the employee hiring table.
| Details | Age | Male | Female |
|---|---|---|---|
| Company Employees | Less than 30 years | 171 | 100 |
| 30 – 40 years | 259 | 200 | |
| 41 – 50 years | 104 | 102 | |
| More than 50 years | 40 | 60 | |
| Employees with Disabilities/Disadvantaged Groups | 30 years | 1 | 0 |
| Total | 575 | 462 |
Note:
In 2025, the Company contributed to the Fund for Empowerment of Persons with Disabilities in accordance with the minimum contribution rate prescribed under Thai labor protection regulations as an alternative to the employment of persons with disabilities and disadvantaged individuals.
The Company places importance on the systematic development of its human resource management processes through annual performance evaluations conducted via the Company’s performance management system, “Metro PRO.” The system is designed to appropriately link employee performance with compensation, rewards, and career advancement opportunities. The performance management process emphasizes two-way communication between supervisors and employees and covers key areas including the establishment of Individual KPIs, performance planning and monitoring, coaching and feedback, as well as career development support. In 2025, employee promotions accounted for 7% of total permanent employees, representing a decrease of 5% compared to the previous year.
The company places great emphasis on the quality of life and well-being of its employees by providing benefits that enhance financial stability, health, and housing security. These initiatives are designed to ensure employees can work happily and maintain long-term stability, as outlined below:
The Company places importance on employee engagement and organizes activities throughout the year to encourage participation and strengthen relationships among employees, management, and the organization. In 2025, employee activities included traditional Thai cultural activities such as the Songkran water-pouring ceremony, as well as Valentine’s Day, Chinese New Year, online Halloween activities, and Christmas and New Year celebrations. The Company also organized Sustainability Day activities, where employees participated in environmentally friendly product booths featuring sustainable packaging concepts. The activities helped create a friendly working environment and strengthen relationships within the organization.

The Company set a target employee engagement score of no less than 80%. In 2025, the employee engagement score was
Employee turnover rate was approximately
The Company places importance on occupational health, safety, and workplace environment management by promoting a safe and healthy working environment for employees while ensuring compliance with relevant laws, regulations, and standards. Occupational health and safety training programs are continuously provided for both new and existing employees in accordance with the Occupational Safety, Health and Environment Act 2011. The training covers key areas including office environment management, ergonomics, fire prevention, and job-specific safety practices to strengthen employee awareness and promote safe working behavior. In addition, specialized training programs are conducted based on operational requirements, including electrical safety, forklift operation, fire brigade training, basic firefighting, and annual fire evacuation drills. These activities help strengthen emergency preparedness and reduce risks related to injury, loss of life, and property damage. Workplace environmental factors, including lighting, noise levels, indoor air quality, temperature, and humidity, are regularly monitored and assessed to ensure that working conditions remain safe, appropriate, and supportive of employee well-being and work efficiency.
In 2025, the Company set a workplace accident target of no more than 2%. The results were as follows:
Workplace accident rate:
Work-related illness absenteeism rate:

The Company recognizes employees as a key driving force behind organizational growth and innovation. Employees are encouraged to participate in idea generation and innovation development initiatives across the organization. The “METRO Gen” initiative serves as an employee community that connects employees across generations while promoting collaboration and creativity. As part of this initiative, the Company developed the “Metro Working Space,” covering more than 500 square meters, to serve as a collaborative space for knowledge sharing, idea development, innovation enhancement, and exploration of new business opportunities to support sustainable organizational growth. The initiative plays an important role in fostering an open and innovation-driven corporate culture while supporting long-term human capital development within the organization.




The Company places importance on recognizing employees who demonstrate outstanding performance and exemplify the Company’s core values. Employee recognition initiatives help reinforce positive workplace behaviors, strengthen employee engagement, and foster a supportive corporate culture. The Company has implemented various recognition programs, including the “METRO Way Award,” incentive trips, and the “Star Token” program through the MSC Wallet platform. The platform allows management and employees to express appreciation to colleagues who demonstrate behaviors aligned with the Company’s values, helping promote employee morale and a positive working environment. In addition, the Company organizes the annual “METRO Way Award” ceremony to recognize employees with outstanding performance and strong demonstration of the Company’s core values. The initiative supports employee pride and reinforces a positive organizational culture across the Company.

The Company recognizes the importance of improving the quality of life of persons with disabilities by supporting opportunities for them to use their abilities, earn income, become more self-reliant, and reduce the burden on families and society. In 2025, the Company coordinated with the Thailand Association of the Blind and the National Service Center for the Blind to provide financial support and arrange monthly massage services by more than 10 visually impaired persons at the Head Office and SM Tower branch. This activity helps create income opportunities for persons with visual impairments while providing wellness services for employees.


Business Partners
Relationships with Business Partners
The company places great importance on adhering to business ethics, principles of corporate governance, transparency, integrity, and fairness to all stakeholders. It complies with laws, regulations, and governmental policies and is not involved in any form of corruption. The company has established a Supplier Code of Conduct, serving as a guideline for all partners to ensure that their business practices align with legal requirements and the company’s ethical standards. Additionally, the company encourages its partners to operate transparently, respect human rights, treat labor fairly, and prioritize employee health, safety, occupational health, and the environment. The company aims for its Supplier Code of Conduct to foster confidence and create long-term value for all stakeholders. The Supplier Code of Conduct is publicly available on the company’s website
Customers
Customer Satisfaction Survey Results
The Company is committed to developing products and services to meet customer expectations with responsibility, honesty, and business ethics. In 2025, the Company set a customer satisfaction target of no less than 80%. The assessment covered areas including confidence in the organization, products and services, sales service quality, accuracy and timeliness of product and service presentations, employee knowledge and technical expertise, installation services, product and service performance, delivery efficiency, after-sales service, and overall business satisfaction.
In 2025, the customer satisfaction score was 91.30%, compared to 91.24% in the previous year. No significant customer complaints were reported during the year.
The Company regularly reviews customer feedback with relevant business units to improve products and services and follow up on customer issues to maintain customer satisfaction in the long term.
Customer Satisfaction Survey Results


Metro Systems Channel focuses on practical technology knowledge and learning content, divided into five main categories:
- METRO Trending: Technology trends and updates
- METRO Solutions: The Company’s products and technology solutions
- METRO CSR: Corporate social responsibility activities and projects
- METRO Event: Seminars, conferences, and Company activities
- METRO Library: Basic technology knowledge and learning resources for the public
The platform reflects the Company’s intention to support knowledge sharing and promote learning opportunities for people and society in the digital era.


| impact from the Company's Operations | Detail | nukmber of People |
|---|---|---|
| No impact | - | 52 |
| Positive impact | Increased income due to employees purchasing goods | 20 |
| Negative impact | Traffic Congestion Issues | 2 |
Relevant departments will further consider improvement measures and appropriate approaches to help reduce such impacts. However, the Company continues to implement preventive measures through projects and activities that support quality of life and sustainable development.
During the year, the Company organized several community and social activities, including: