
Social Dimension
Giving Impact
Create a positive impact on society throughout the value chain
Strategy
Social Policies and Practices
The Company is committed to sustainable business operations while creating value for the community and society as a whole by formulating policies and practices that promote the quality of life of employees, communities, and all stakeholders through transparent and ethical operations and emphasizes human rights, labor development, and social participation, all in alignment with sustainable development guidelines and ESG principles to create a positive impact and grow together with society in a balanced manner.
Our Performance
Performance Highlights
MSC prioritizes social responsibility by promoting community well-being, fostering employee development, and supporting inclusive growth.
The goal for the average employee engagement score for 2024 is no less than 80% with the actual rate at
The employee turnover rate was approximately
The result Indicated that the accident rate was
The company’s target for annual customer satisfaction is at least 80%, with MSC at
Social Performance
Employees
The company is committed to creating an excellent workplace for top talent in the national IT industry, with a brand promise of workplace excellence. This commitment includes opportunities to collaborate with leading IT and technology businesses in Thailand, intensive learning and development opportunities, career growth and advancement, as well as competitive compensation and quality of life that attract and retain colleagues. The company has a clear strategy focused on achieving People Excellence, aiming to build a high-performance organization as it moves into its fourth decade in Thailand’s IT industry. The company’s policy focuses on attracting, developing, retaining, and promoting the professional advancement of its employees, ensuring that each individual achieves success based on their unique potential. This approach aligns with the company’s philosophy, “The success of our customers is our business.” In addition to fostering professional growth, the company encourages employee participation in its corporate social responsibility programs, promoting ethical work practices and nurturing emotional, mental, and social well-being, as well as contributing positively to society and the environment.
The company’s policy is to recruit highly capable and talented employees based on the organization’s standards and success factors, which include leadership, strategic thinking, effective communication, teamwork, and the required professional skills and expertise to ensure high-performance results. Recruitment is conducted according to the needs and suitability of the job, aligned with the company’s workforce planning. Employees hired must possess the qualifications, attributes, experience, and competencies appropriate for the position. The recruitment process is open and non-discriminatory, without limitations on gender, race, religion, or other disadvantaged groups. Employee recruitment is carried out through various channels, including advertising on social media platforms, corporate promotion programs, and job vacancy announcements (MSC University Networking, Jobs Fair), as well as recommendations from management or current employees. These methods ensure widespread awareness across the labor market, enhancing the efficiency of the recruitment process. In 2024, the company’s recruitment figures are detailed in the table showing the number of hires as follows:
| Details | Age | Male | Female |
|---|---|---|---|
| Company Employees | Less than 30 years | 248 | 126 |
| 30 – 40 years | 236 | 186 | |
| 41 – 50 years | 84 | 102 | |
| More than 50 years | 40 | 55 | |
| Employees with Disabilities/Disadvantaged Groups | 0 | 0 | 0 |
| Total | 608 | 469 |
Note:
In 2024, the company contributed to the fund for the promotion and development of the quality of life for persons with disabilities, based on the minimum wage rates prescribed by the Labor Protection Act, as a substitute for employing workers with disabilities or from disadvantaged groups.
The company places great importance on developing its human resource management system. It conducts annual performance evaluations through the Metro PRO performance management system, aimed at enhancing employee performance, rewards, and career growth opportunities. The system emphasizes two-way communication between supervisors and employees, focusing on the establishment of individual KPIs, work plan and update, Career Path, individual development plan, and training need, etc.
The company places great emphasis on the quality of life and well-being of its employees by providing benefits that enhance financial stability, health, and housing security. These initiatives are designed to ensure employees can work happily and maintain long-term stability, as outlined below:
The company places great importance on caring for and retaining employees, with a focus on fostering employee involvement and job satisfaction, as well as building loyalty and affection toward the organization. Throughout 2024, the company organized a variety of activities, both traditional and creative, to strengthen relationships within the organization. These included the Songkran festival celebration, where employees performed a water-pouring ritual to seek blessings from management for good fortune and motivation at work, and the Sustainable Day (SD Day) event, where employees participated in a booth selling eco-friendly packaging products and enjoyed activities related to sustainability, with opportunities to win prizes

The goal for the average employee engagement score for 2024 is no less than 80%, with the actual rate at
Furthermore, the company and its subsidiaries have had no labor disputes in the past three years. In the last year, the employee turnover rate was approximately
The company has organized a training course on “Safety, Occupational Health, and Work Environment for General Employees and New Hires as per the Occupational Safety Act, B.E. 2554 (2011).” The objective of the course is to raise awareness about safety and to collaboratively create a work environment that is suitable for performing tasks according to the established standards. This In-house training aims to provide employees with knowledge and understanding of workplace safety, including office environment management, the implementation of the 5S methodology, fire safety control in the office, and ergonomics principles to prevent office syndrome and reduce the risk of illness or injury in the workplace and in employees’ daily lives.
In 2024, the company set a goal to limit the accident rate to no more than 2%. The result Indicated that the accident rate was

Workspace Allocation
The company values its employees as key drivers in the organization’s success and supports their ideas, pushing them into reality. This year, a group of employees proposed the concept of creating a community that brings together all generations. The company has thus developed this idea into a new community under the name “METRO Gen.” The company has transformed over 500 square meters of space into a Metro Working Space with an investment of over 10 million baht. This space is designed to foster creativity, create a working atmosphere that supports innovative ideas, and seek new business opportunities to ensure sustainable business operations. This project serves as a hub for driving the organization to become a leader in the information technology industry, giving rise to Metro Gen through Gen U(EX), which consists of Gen U (University) – a group of students who will join to strengthen the organization, Gen E (Employee) – a group of employees aiming to foster unity and commitment to the organization, promoting a happy work environment for mutual growth, and Gen X (Executive) – a group of executives who aim to strengthen relationships with employees at all levels through sharing experiences and instilling a new organizational culture.
Recognition
The company places great importance on acknowledging employees who exhibit outstanding performance and serve as role models for organizational values. This is a form of intrinsic reward that supports behaviors aligned with the company’s values and fosters a positive organizational culture. It helps attract and unite employees under the shared mission of MSC. Therefore, the company has implemented a recognition program for employees, both in terms of performance and as role models. This includes various forms of recognition, such as the METRO Way Award, tour trips, and the granting of Star Tokens via the MSC Wallet system. Both executives and employees can express gratitude and praise to colleagues who demonstrate behaviors aligned with the company’s values, thereby boosting morale and creating a supportive and collaborative work environment.
Promotion of People with Disabilities
he company recognizes the importance of improving the quality of life for people with disabilities and promoting opportunities for them to demonstrate their abilities, earn an income, and become self-reliant, thereby reducing the burden on their families and society. This also aims to empower people with disabilities to become a vital force in strengthening the economy of both their families and the country. Specifically, for people with disabilities in the workforce age group, in 2024, the company reached out to the Foundation for the Blind in Thailand and the National Service Center for the Blind to donate money and arrange for more than 10 visually impaired individuals per month to provide relaxation massage services for employees at the headquarters and SM Tower branches on a regular monthly basis.

Business Partners
Relationships with Business Partners
The company places great importance on adhering to business ethics, principles of corporate governance, transparency, integrity, and fairness to all stakeholders. It complies with laws, regulations, and governmental policies and is not involved in any form of corruption. The company has established a Supplier Code of Conduct, serving as a guideline for all partners to ensure that their business practices align with legal requirements and the company’s ethical standards. Additionally, the company encourages its partners to operate transparently, respect human rights, treat labor fairly, and prioritize employee health, safety, occupational health, and the environment. The company aims for its Supplier Code of Conduct to foster confidence and create long-term value for all stakeholders. The Supplier Code of Conduct is publicly available on the company’s website
Customers
Customer Satisfaction Survey Results
The company is committed to continuously improving its products and services to meet customer satisfaction with responsibility, honesty, and ethical standards. In 2024, the company set a target for annual customer satisfaction surveys, aiming for a satisfaction rate of no less than 80%. Customers were asked to evaluate the company in various aspects, including trust in the organization, products and/or services, satisfaction with the sales team, accuracy and timeliness in offering products and/or services, the staff’s knowledge and skills related to products/services and installation, the product’s suitability for its intended purpose, accuracy and timeliness in product and service delivery, after-sales service, and overall business satisfaction. This year, the overall results are in the highly satisfied range, with no significant customer complaints reported to the company. The survey results have been reviewed with relevant departments to analyze the findings and collaboratively identify ways to further develop and improve products and services, as well as to address customer issues, in order to enhance long-term satisfaction.
Customer Satisfaction Survey Results
Business Group
SIG
DPG
DSG

- Chulalongkorn University
- Huachiew Chalermprakiet University
- Thai-Nichi Institute of Technology
- Buriram Rajabhat University
- Dhurakij Pundit University



| Impact from the Company’s Operations | Details | Number of People |
|---|---|---|
| No impact | - | 57 |
| Positive impact | Increased income due to employees purchasing goods | 19 |
| Negative impact | - | 0 |
The company continues to prioritize the well-being of the community and society. This year, there have been no reports or complaints regarding negative impacts resulting from the company’s operations. However, the company maintains ongoing preventive measures while also promoting and supporting the surrounding community through projects and activities aimed at enhancing quality of life, well-being, and sustainable development. The goal is for the community to grow alongside the company with stability.
Community and Social Support Activities The company has set a quantitative social target of providing assistance to no less than 80% of the communities and society that have reached out to the company for help through various projects, particularly in the field of education. This year, the company has implemented several projects and activities to support society, including: