Social Dimension

Giving Impact

Create a positive impact on society throughout the value chain

Strategy

Creating positive impacts throughout the value chain, including human rights
Linking activities with stakeholders to enhance sustainable technology knowledge & quality of life
Enhancing organization culture, human resource management and significant tools

Social Policies and Practices

The Company is committed to sustainable business operations while creating value for the community and society as a whole by formulating policies and practices that promote the quality of life of employees, communities, and all stakeholders through transparent and ethical operations and emphasizes human rights, labor development, and social participation, all in alignment with sustainable development guidelines and ESG principles to create a positive impact and grow together with society in a balanced manner. 

Our Performance

Performance Highlights

MSC prioritizes social responsibility by promoting community well-being, fostering employee development, and supporting inclusive growth.

The goal for the average employee engagement score for 2024 is no less than 80% with the actual rate at
%
an increase of 2%
The employee turnover rate was approximately
%
a decrease of 2%
The result Indicated that the accident rate was
%
and the work-related illness absenteeism rate was 0%
The company’s target for annual customer satisfaction is at least 80%, with MSC at
%
SIG at 91.33%, DPG at 91.65%, and DSG at 90.99%.

Social Performance

Employees

The company is committed to creating an excellent workplace for top talent  in the national IT industry, with a brand promise of workplace excellence. This commitment includes opportunities to collaborate with leading IT and technology businesses in Thailand, intensive learning and development opportunities, career growth and advancement, as well as competitive compensation and quality of life that attract and retain colleagues. The company has a clear strategy focused on achieving People Excellence, aiming to build a high-performance organization as it moves into its fourth decade in Thailand’s IT industry. The company’s policy focuses on attracting, developing, retaining, and promoting the professional advancement of its employees, ensuring that each individual achieves success based on their unique potential. This approach aligns with the company’s philosophy, “The success of our customers is our business.” In addition to fostering professional growth, the company encourages employee participation in its corporate social responsibility programs, promoting ethical work practices and nurturing emotional, mental, and social well-being, as well as contributing positively to society and the environment.

The goal for the average employee engagement score for 2024 is no less than 80% with the actual rate at
%
an increase of 2%

The company’s policy is to recruit highly capable and talented employees based on the organization’s standards and success factors, which include leadership, strategic thinking, effective communication, teamwork, and the required professional skills and expertise to ensure high-performance results. Recruitment is conducted according to the needs and suitability of the job, aligned with the company’s workforce planning. Employees hired must possess the qualifications, attributes, experience, and competencies appropriate for the position. The recruitment process is open and non-discriminatory, without limitations on gender, race, religion, or other disadvantaged groups. Employee recruitment is carried out through various channels, including advertising on social media platforms, corporate promotion programs, and job vacancy announcements (MSC University Networking, Jobs Fair), as well as recommendations from management or current employees. These methods ensure widespread awareness across the labor market, enhancing the efficiency of the recruitment process. In 2024, the company’s recruitment figures are detailed in the table showing the number of hires as follows:

Details Age Male Female
Company Employees Less than 30 years 248 126
30 – 40 years 236 186
41 – 50 years 84 102
More than 50 years 40 55
Employees with Disabilities/Disadvantaged Groups 0 0 0
Total 608 469

Note:

In 2024, the company contributed to the fund for the promotion and development of the quality of life for persons with disabilities, based on the minimum wage rates prescribed by the Labor Protection Act, as a substitute for employing workers with disabilities or from disadvantaged groups.

The company places great importance on developing its human resource management system. It conducts annual performance evaluations through the Metro PRO performance management system, aimed at enhancing employee performance, rewards, and career growth opportunities. The system emphasizes two-way communication between supervisors and employees, focusing on the establishment of individual KPIs, work plan and update, Career Path, individual development plan, and training need, etc.

The company places great emphasis on the quality of life and well-being of its employees by providing benefits that enhance financial stability, health, and housing security. These initiatives are designed to ensure employees can work happily and maintain long-term stability, as outlined below:

The company places great importance on caring for and retaining employees, with a focus on fostering employee involvement and job satisfaction, as well as building loyalty and affection toward the organization. Throughout 2024, the company organized a variety of activities, both traditional and creative, to strengthen relationships within the organization. These included the Songkran festival celebration, where employees performed a water-pouring ritual to seek blessings from management for good fortune and motivation at work, and the Sustainable Day (SD Day) event, where employees participated in a booth selling eco-friendly packaging products and enjoyed activities related to sustainability, with opportunities to win prizes

This year, the company has continued the METRO Gen project for the second year, with the goal of discovering young talent with potential to become part of the organization, fostering relationships between management and employees, and providing opportunities for employees to showcase their creativity and innovation. One of the highlights of this program is the MSC Wallet, a mobile application developed by employees to serve as a platform for motivating staff to participate in activities and encouraging the development of technological innovations. The app includes Star Tokens, which function as reward coins that can be exchanged for prizes. Employees can earn Star Tokens by participating in company activities, as well as from management or colleagues who award them for good deeds or contributions to the organization.
All of these events and projects reflect the company’s commitment to creating a positive work environment, supporting development, and promoting employee engagement to grow alongside the organization. In addition, the company has a plan to develop employee engagement to ensure that employees feel a strong connection with the organization. This plan starts with recruitment, training and development, and continuous care to foster employee engagement. We believe that when employees are committed to the organization, it leads to higher performance.
The goal for the average employee engagement score for 2024 is no less than 80%, with the actual rate at
%
an increase of 2% from the previous year.
Furthermore, the company and its subsidiaries have had no labor disputes in the past three years. In the last year, the employee turnover rate was approximately
%
a decrease of 2% from the previous year, and below the set target of less than 10%.

The company has organized a training course on “Safety, Occupational Health, and Work Environment for General Employees and New Hires as per the Occupational Safety Act, B.E. 2554 (2011).” The objective of the course is to raise awareness about safety and to collaboratively create a work environment that is suitable for performing tasks according to the established standards. This In-house training aims to provide employees with knowledge and understanding of workplace safety, including office environment management, the implementation of the 5S methodology, fire safety control in the office, and ergonomics principles to prevent office syndrome and reduce the risk of illness or injury in the workplace and in employees’ daily lives.

In 2024, the company set a goal to limit the accident rate to no more than 2%. The result Indicated that the accident rate was
%
and the work-related illness absenteeism rate was 0%.
Workspace Allocation

The company values its employees as key drivers in the organization’s success and supports their ideas, pushing them into reality. This year, a group of employees proposed the concept of creating a community that brings together all generations. The company has thus developed this idea into a new community under the name “METRO Gen.” The company has transformed over 500 square meters of space into a Metro Working Space with an investment of over 10 million baht. This space is designed to foster creativity, create a working atmosphere that supports innovative ideas, and seek new business opportunities to ensure sustainable business operations. This project serves as a hub for driving the organization to become a leader in the information technology industry, giving rise to Metro Gen through Gen U(EX), which consists of Gen U (University) – a group of students who will join to strengthen the organization, Gen E (Employee) – a group of employees aiming to foster unity and commitment to the organization, promoting a happy work environment for mutual growth, and Gen X (Executive) – a group of executives who aim to strengthen relationships with employees at all levels through sharing experiences and instilling a new organizational culture.

Recognition

The company places great importance on acknowledging employees who exhibit outstanding performance and serve as role models for organizational values. This is a form of intrinsic reward that supports behaviors aligned with the company’s values and fosters a positive organizational culture. It helps attract and unite employees under the shared mission of MSC. Therefore, the company has implemented a recognition program for employees, both in terms of performance and as role models. This includes various forms of recognition, such as the METRO Way Award, tour trips, and the granting of Star Tokens via the MSC Wallet system. Both executives and employees can express gratitude and praise to colleagues who demonstrate behaviors aligned with the company’s values, thereby boosting morale and creating a supportive and collaborative work environment.

Promotion of People with Disabilities

he company recognizes the importance of improving the quality of life for people with disabilities and promoting opportunities for them to demonstrate their abilities, earn an income, and become self-reliant, thereby reducing the burden on their families and society. This also aims to empower people with disabilities to become a vital force in strengthening the economy of both their families and the country. Specifically, for people with disabilities in the workforce age group, in 2024, the company reached out to the Foundation for the Blind in Thailand and the National Service Center for the Blind to donate money and arrange for more than 10 visually impaired individuals per month to provide relaxation massage services for employees at the headquarters and SM Tower branches on a regular monthly basis.


Business Partners

Relationships with Business Partners

The company places great importance on adhering to business ethics, principles of corporate governance, transparency, integrity, and fairness to all stakeholders. It complies with laws, regulations, and governmental policies and is not involved in any form of corruption. The company has established a Supplier Code of Conduct, serving as a guideline for all partners to ensure that their business practices align with legal requirements and the company’s ethical standards. Additionally, the company encourages its partners to operate transparently, respect human rights, treat labor fairly, and prioritize employee health, safety, occupational health, and the environment. The company aims for its Supplier Code of Conduct to foster confidence and create long-term value for all stakeholders. The Supplier Code of Conduct is publicly available on the company’s website


Customers

Customer Satisfaction Survey Results

The company is committed to continuously improving its products and services to meet customer satisfaction with responsibility, honesty, and ethical standards. In 2024, the company set a target for annual customer satisfaction surveys, aiming for a satisfaction rate of no less than 80%. Customers were asked to evaluate the company in various aspects, including trust in the organization, products and/or services, satisfaction with the sales team, accuracy and timeliness in offering products and/or services, the staff’s knowledge and skills related to products/services and installation, the product’s suitability for its intended purpose, accuracy and timeliness in product and service delivery, after-sales service, and overall business satisfaction. This year, the overall results are in the highly satisfied range, with no significant customer complaints reported to the company. The survey results have been reviewed with relevant departments to analyze the findings and collaboratively identify ways to further develop and improve products and services, as well as to address customer issues, in order to enhance long-term satisfaction.

Customer Satisfaction Survey Results

Business Group

SIG
DPG
DSG
Community and Society
In 2024, the company continued its commitment to social responsibility by adhering to the principle that community and societal development are integral to its business operations. Therefore, the company has a policy to supporting educational projects and activities, while also encouraging communication with employees to raise awareness and foster participation in these initiatives. This year, the company carried out the following social responsibility activities:
MSC Jobs Fair
The company organized this event to create career opportunities for current students, soon-to-be graduates, and alumni from various institutions, enabling them to find jobs that match their skills and knowledge with leading IT organizations. This year, the event was held in collaboration with several prominent institutions, including Chulalongkorn University, Thammasat University, Kasetsart University Bang Khen Campus, Mahidol University, Bangkok University Rangsit Campus, University of the Thai Chamber of Commerce, King Mongkut’s Institute of Technology Ladkrabang, and Thai-Nichi Institute of Technology.
MSC University Networking
This event was organized by the company to foster relationships and enhance the standard of IT knowledge for both the present and future among targeted university students. The company set a goal to collaborate with five institutions, and this year it successfully engaged with the following universities:
  1. Chulalongkorn University
  2. Huachiew Chalermprakiet University
  3. Thai-Nichi Institute of Technology
  4. Buriram Rajabhat University
  5. Dhurakij Pundit University
The event featured various lectures on information technology delivered by the company’s knowledgeable and specialized experts. This provided students with opportunities to access cutting-edge IT and digital innovations, while also enhancing their knowledge, understanding, skills, and hands-on experience. The aim of this initiative is to contribute to the development of high-quality personnel in society and to cultivate skilled IT professionals for the future benefit of the country. Moreover, many students who participated in the program later joined the company as employees, benefiting both the company and the individuals involved.
Metro Systems Channel
In line with the company’s policy emphasizing the importance of education and promoting a learning society, the company, as a leading technology firm, has established an online learning platform. This platform is designed to share knowledge with students, educators, and anyone interested, while also keeping the company’s customers updated on the latest technology trends. The content is accessible through the company’s YouTube channel.
Impact Assessment of the Company’s Operations
The company is committed to conducting its business based on principles of good management and corporate governance, while considering the interests of all stakeholders. It actively participates in the development of the community and society, ensuring that its business operations contribute to long-term sustainability alongside corporate social responsibility efforts. To this end, the company has conducted a survey to assess the concerns of the community and society, which may be affected both positively and negatively by the company’s operations or current and future projects. The survey results will be used to implement necessary improvements to mitigate any harm to the community and society, both directly and indirectly, and to foster positive relationships between the community and the company. The target group for this survey includes 76 households within a 5-kilometer radius of the company’s premises.
Impact from the Company’s Operations Details Number of People
No impact - 57
Positive impact Increased income due to employees purchasing goods 19
Negative impact - 0

The company continues to prioritize the well-being of the community and society. This year, there have been no reports or complaints regarding negative impacts resulting from the company’s operations. However, the company maintains ongoing preventive measures while also promoting and supporting the surrounding community through projects and activities aimed at enhancing quality of life, well-being, and sustainable development. The goal is for the community to grow alongside the company with stability.

Community and Social Support Activities The company has set a quantitative social target of providing assistance to no less than 80% of the communities and society that have reached out to the company for help through various projects, particularly in the field of education. This year, the company has implemented several projects and activities to support society, including:

METRO Donation Project Blood Donation to Save Lives by participating in charitable efforts to donate blood to the blood bank of Siriraj Hospital.
Children’s Day Activity The company provided educational materials and gifts to children in celebration of National Children’s Day 2024. These were donated to various schools, including Kotchapuak Anusorn School, Surao Thap Chang School, and Surao Jorakay Khob School (Kulangkoor Uppatham). This activity has been conducted annually by the company as part of its support for education and to promote student activities within the community area.
Old Calendar Donation Project The company supports educational access for the visually impaired through the “Old Calendar Donation Project,” which has been running for the 8th consecutive year. Employees donate unused old desk calendars, which are then collected and forwarded to the Education Technology Center for the Blind, under the Thai Foundation for the Blind in the Royal Patronage. These calendars are repurposed into Braille calendars for visually impaired individuals.
Smart Classroom Project This project aims to promote education and provide equal learning opportunities for underprivileged children at Wat Thung Mon School in Phra Nakhon Si Ayutthaya, which lacks resources in information technology. The objective of this initiative is to create a modern learning environment and support access to quality education by transforming classrooms into “Smart Classrooms.” This involves installing computer equipment, Smart TVs, and educational media to enhance IT learning experience for students, including donation bookshelves through the “Donate the Future, Donate Books” project in collaboration with Nanmee Books Co., Ltd., to the school library, along with educational materials, sports equipment, and cloth bags containing learning tools for the students.